Privacy policy

Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.sarmsstore.co.uk ("the Site").

1. Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and certain cookies installed on your device. As you browse, we also collect information about individual pages or products you view, how you arrived at the Site (e.g. referral links), and how you interact with the Site. We refer to this as Device Information.

We collect Device Information using:

  • Cookies: Data files placed on your device. Learn more: http://www.allaboutcookies.org.

  • Log files: Track actions on the Site and collect metadata such as IP address and timestamps.

  • Web beacons, tags, and pixels: Used to understand how you browse.

When you make or attempt to make a purchase, we collect Order Information, which may include your name, billing/shipping address, email address, phone number, and payment details (e.g. credit/debit card information).

If you create an account or interact with customer login areas (if available), we may also store your account credentials and activity logs.

Together, Device Information and Order Information constitute Personal Information.

2. How We Use Your Personal Information

We use your Personal Information to:

  • Fulfill orders and process payments

  • Deliver products and provide customer support

  • Send order confirmations, invoices, and updates

  • Detect fraud or potential risk

  • Comply with legal obligations

  • Send marketing emails and promotional offers (based on your preferences)

  • Improve our Site, marketing campaigns, and product offering

3. Sharing Your Information

We share your information only when necessary and for the purposes described above. We may share your data with:

  • Shopify (our eCommerce platform): https://www.shopify.com/legal/privacy

  • Payment processors (e.g. Stripe, credit/debit providers)

  • Third-party apps: For marketing, reviews, analytics, or shipping

  • Analytics providers (e.g. Google Analytics, Meta/Facebook, Microsoft, TikTok, etc.)

  • Delivery providers and fulfillment partners, including external warehouses where applicable

We may also share data to comply with legal obligations, respond to government requests, or enforce our terms.

4. Behavioural Advertising

We may use your Personal Information to provide targeted ads or marketing communications via platforms such as Google, Facebook, or TikTok. You can opt out of many services here:

5. Do Not Track

We do not alter our Site’s data collection when we receive a "Do Not Track" signal from your browser.

6. Your Rights (EU & UK Residents)

If you are a UK or EU resident, you have the right to:

  • Access the personal data we hold about you

  • Request correction, update, or deletion of your data

  • Withdraw consent or restrict data processing in certain cases

To exercise these rights, please contact us using the information at the bottom of this page.

We process your data under lawful bases including contractual necessity (e.g. to fulfill an order), legal compliance, or legitimate business interest.

7. Data Retention

We retain Order Information and other Personal Information for as long as necessary to:

  • Comply with tax, accounting, and legal obligations

  • Provide customer service and order history

  • Fulfil our privacy and legal commitments

We review data retention practices periodically to ensure we meet our legal requirements.

8. International Transfers

Your information may be transferred outside the UK or EU, including to Canada or the United States. Shopify and third-party partners ensure appropriate safeguards are in place, such as Standard Contractual Clauses.

9. Security Measures

We take appropriate technical and organisational measures to secure your data. However, no internet-based service is ever 100% secure, and you use our Site at your own risk.

10. Cookies and Tracking

We use cookies to:

  • Remember preferences

  • Enable cart and checkout functionality

  • Track user activity for analytics and ads

We will implement a cookie consent tool to give users control over non-essential cookies.

11. Children

Our Site is not intended for individuals under the age of 18. We do not knowingly collect data from children.

12. Updates to This Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. The most current version will always be available on this page.

13. Contact Us

For questions, concerns, or to exercise your privacy rights, contact us at:

Email: sales@sarmsstore.co.uk

Effective Date: 18/08/24